Are you looking for ways to make your business stand out? Whether you own your own business or freelance, if you advertise a service or product, there are many things that you should consider. Unfortunately, the world will judge your ability not just from your experience, but also from your presentation. To help with that here are things that may seem small, but speak loudly to others.
3 Ways to Make Your Business Stand Out
1. Email. Communicating with your clients is a big part of success. If your customers have to email you at an aol.com email or worse yet an obviously personal email like jennekitten@hotmail, it’s going to be hard for them to take you seriously. If you have a website, then you should have an email that corresponds with that domain name. It’s not difficult or expensive to set up; for example, you can get a WordPress website with a custom domain name and an email attached to that domain for $75 a year (depending on the plan you purchase).
2. Website. A cluttered website with misspellings, grammatical errors, or low-resolution photos will turn off anyone coming to check out your business. Other things that can give a bad impression include: using slang or abbreviations, too much punctuation (!!!!!), and having outdated content. Is the last post dated 6 months ago? Someone may think you’ve gone out of business.
3. Social media. Whether we like it or not, we have to be on social media. This doesn’t mean you have to be on every platform; be selective and actually consider which platform(s) will serve you and your clients best. Not having any form of social media can be detrimental, but when you do have a social presence, you also have to be … social. When comments, questions, or reviews are posted, you have to respond – even to the bad things, especially the bad things. You have to be social on social media. Ta-da!!!!!!
Other small things that make a significant impact include:
· Listing a fax machine on your website/social. The chances that a consumer will need your fax machine number in today’s world are very low.
· Not having or carrying business cards. (big no-no)
· Not having a professional photo/headshot for your website or social media. A slightly fuzzy, blown up and cropped photo of you is definitely not the way to go.
This may seem like picky insignificant things, but you don’t want to miss an opportunity to impress potential clients because they get the wrong impression from your online presence.
Jennifer McCool, the owner of Organize This AR, is also a part-time blogger and volunteer junkie. When asked how she became so organized, she blames her parents! “Both my parents were in the military; I never stood a chance to be anything but organized.” Organize This AR offers professional organizing services for business and non-profit organizations that include policy and procedure development, efficiency assessments, administrative tasks, and office organization. View her website and blog for services and ideas to get organized.
The Twiggs Group is a marketing and social media management company located in Northwest Arkansas. We are passionate about branding and working with fun clients with big dreams. Our team has over 30 years of collective experience in marketing, branding, tourism, design and public relations. We are passionately focused on delighting our clients, and to do that, we do a lot of listening. We listen to your story, pay attention to your core values and take ownership of your dreams. Listening is the first step to understanding, and when we understand what you want to achieve, we can help you make those dreams a reality.